Question 1

What is product performance management (PPM)?

Accepted Answer

Product performance management (PPM) is a new category that helps e-commerce businesses improve profitability by focusing on the right products. It allows businesses to understand the true performance of their products, including marketing costs and other business metrics like margin, return rate, and ad spend.

Question 2

How can PPM help e-commerce businesses?

Accepted Answer

PPM helps e-commerce businesses focus their budget on the best-performing products in real-time. By deconstructing campaign performance down to the product level and combining it with business metrics, PPM provides a common data layer to identify the "good" and "bad" products for the business.

Question 3

What percentage of global e-commerce is powered by ROI Hunter?

Accepted Answer

According to the website,

Question 4

What are the key features of ROI Hunter's PPM solution?

Accepted Answer

Some of the key features of ROI Hunter's PPM solution include:
- Deconstructing campaign performance down to the product level
- Combining product performance data with business metrics like margin, return rate, and ad spend
- Helping ad networks recognize the best products for the business's priorities
- Automatically updating promotions in real-time

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ROI Hunter

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What is product performance management (PPM)?

How can PPM help e-commerce businesses?

What percentage of global e-commerce is powered by ROI Hunter?

What are the key features of ROI Hunter's PPM solution?

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