REI

$1.8B revenue • 12,000 employees • 1416 Platte St, Denver, CO, 80202, United States

Last Updated Oct 13, 2026

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Company Overview

Company Name

REI

Address

1416 Platte St, Denver, CO, 80202, United States

Website

rei.com

Approx. Annual Revenue

$1800.0M

Employees

12,000

Established

1996

Google Reviews

4.4 (3,439 reviews)

Locations

203

About REI

REI Co-op is an outdoor gear and apparel retailer headquartered in Bellevue, Washington. The company offers a wide range of products for camping, hiking, and other outdoor activities, including top-brand gear, clothing, and accessories. REI also provides rental services, educational classes, and expert advice to help customers enjoy the great outdoors.

Business Profile

Read from the REI website on Oct 14, 2026. Hover an item to see the exact wording it came from.

About the website

Website quality (AI-assessed)
9/10 · Current promotions and product drops; Complete navigation and membership info
Footer copyright year
2026

Recent changes

What changed on the REI website and Google listing, as detected by Coldlytics on each visit.

  1. Google reviews went from 522 to 530

  2. Google Business category is now Camping store

  3. Google Business category is now Clothing store

  4. Google Business category is now Camping store

  5. Google Business category is now Clothing store

  6. Google reviews went from 605 to 611

  7. Google reviews went from 662 to 672

  8. Google Business category is now Clothing store

  9. TikTok pixel installed

  10. Google Business category is now Clothing store

  11. Google reviews went from 679 to 687

  12. Google reviews went from 165 to 170

Coldlytics tracks changes like these across millions of businesses, so you can reach companies the moment they add a pixel, start hiring, or switch software.

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REI locations

203 Google Business Profile listings, showing 30.

LocationGoogle categoryReviewsStatus
1416 Platte St, Denver, COprimary— 4.4 (3,439)Claimed
196 Alps Rd Ste 56, Athens, GA——Claimed
1140 Woodruff Rd Suite 400, Greenville, SC——Claimed
710 S Rampart Blvd, Las Vegas, NV——Claimed
6700 Papermill Dr NW, Knoxville, TN——Claimed
3415 Via Montebello, Carlsbad, CA——Claimed
222 Yale Ave N, Seattle, WA——Claimed
412 S 27th St, Pittsburgh, PA——Claimed
200 Ridge Pike Ste 115, Conshohocken, PA——Claimed
161 Town Square Pl, King of Prussia, PA——Claimed
18605 Devonshire St, Northridge, CA——Claimed
12160 SE 82nd Ave Ste 3015, Happy Valley, OR——Claimed
2200 Bergen Town Center Dr, Paramus, NJ———
1700 45th Street E Suite 101, Sumner, WA———
222 Yale Ave N, Seattle, WA— 4.6 (3,550)Claimed
750 American Blvd W, Bloomington, MN— 4.5 (1,672)Claimed
130 E El Camino Real, Sunnyvale, CA— 4.3 (1,286)Claimed
1376 E Woodmen Rd, Colorado Springs, CO— 4.4 (1,261)Claimed
9000 E Peakview Ave, Greenwood Village, CO— 4.4 (1,207)Claimed
3285 E 3300 S, Salt Lake City, UT— 4.3 (1,174)Claimed
840 Brannan St, San Francisco, CA— 4.4 (1,142)Claimed
12634 N Paradise Village Pkwy W, Phoenix, AZ— 4.4 (1,111)Claimed
2962 El Camino Real, Tustin, CA— 4.5 (1,099)Claimed
1789 28th St, Boulder, CO— 4.3 (1,035)Claimed
410 116th Ave NE, Bellevue, WA— 4.3 (1,008)Claimed
1800 NE Expy NE, Atlanta, GA— 4.6 (999)Claimed
1338 San Pablo Ave, Berkeley, CA— 4.4 (998)Claimed
214 N Santa Anita Ave, Arcadia, CA— 4.5 (955)Claimed
1550 Mercantile Ave NE, Albuquerque, NM— 4.4 (953)Claimed
870 N 54th St, Chandler, AZ— 4.5 (953)Claimed

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Frequently Asked Questions about REI

Advertising Pixels

  • TikTok Ad Pixel

Categories

Technologies Used

Social Profiles

Key Decision Makers

Mary Beth Laughton Owner/President/CEO
Mary Laughton Owner
Guillaume Ledieu Chief Technology Officer
LinkedIn
Eric Artz President and CEO
LinkedIn