Question 1

What services does MedThink Communications offer?

Accepted Answer

MedThink Communications is a healthcare marketing agency that provides innovative solutions to influence the behavior of healthcare providers through Performance-Driven Medical Education and other medical communications services. They also offer branded science, which is a strategic approach to developing a medical communications strategy that provides a competitive edge and elevates the science above the competition.

Question 2

What is Performance-Driven Medical Education?

Accepted Answer

Performance-Driven Medical Education is a unique approach to medical education that targets healthcare provider (HCP) beliefs, creating a potent combination of understanding and action when logically aligned with promotion. This approach helps increase receptivity to promotional efforts by shaping HCP beliefs while building trust.

Question 3

How does MedThink Communications help increase the effectiveness of promotional efforts?

Accepted Answer

MedThink Communications' Performance-Driven Medical Education approach helps increase the effectiveness of promotional efforts by shaping HCP beliefs and building trust. This approach increases the susceptibility of HCPs to behavioral changes activated by promotional efforts, creating a competitive advantage for pharmaceutical and biotechnology brands.

Question 4

What is Branded Science?

Accepted Answer

Branded Science is a strategic approach to developing a medical communications strategy that provides a competitive edge and distinguishes the client's science above the noise. This approach helps cultivate KOL collaboration and engagement, build credibility and trust, and create differentiation in the market.

Question 5

What is the background of MedThink Communications?

Accepted Answer

MedThink Communications is a healthcare marketing agency that was formed when Parson's Medical Communications became part of MedThink. The company offers innovative solutions to influence the behavior of healthcare providers through their expertise in Performance-Driven Medical Education and other medical communications services.

MedThink Communications

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Frequently Asked Questions about MedThink Communications

What services does MedThink Communications offer?

What is Performance-Driven Medical Education?

How does MedThink Communications help increase the effectiveness of promotional efforts?

What is Branded Science?

What is the background of MedThink Communications?

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