Question 1

What does "first & only" mean?

Accepted Answer

"First & only" means being the first to do something and the only one that can do it. The website states that "first & only means you're the first to do it and the only one that can."

Question 2

What is the key focus for the Southwest Airlines brand?

Accepted Answer

The website states that over four decades, GSD&M and Southwest Airlines have built a brand legacy around "freedom for every flyer." For today's travelers, this freedom means flexibility, and Southwest is described as the "only airline that includes every flexibility perk on every fare to everywhere, free of charge."

Question 3

What was the unique delivery challenge that Pizza Hut addressed?

Accepted Answer

The website discusses a "radical opportunity to bring delivery to a place it's never been before—the sewer" in relation to the return of the Teenage Mutant Ninja Turtles to theaters.

Question 4

What is the overall approach of the GSD&M agency?

Accepted Answer

The website describes GSD&M as an agency that "builds first & only brands," suggesting their focus is on helping clients achieve a unique, market-leading position.

GSD&M

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About GSD&M

Frequently Asked Questions about GSD&M

What does "first & only" mean?

What is the key focus for the Southwest Airlines brand?

What was the unique delivery challenge that Pizza Hut addressed?

What is the overall approach of the GSD&M agency?

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