Question 1

What is Publica's mission?

Accepted Answer

Publica's mission is to help CTV Publishers & TV Streaming Services power the next generation of advertising experiences on the big screen.

Question 2

What services does Publica offer?

Accepted Answer

Publica offers a one-stop solution to manage all of your monetization across CTV & OTT apps, optimize yield for each ad break and grow ad revenues. They also provide an end-to-end ad serving solution for TV service providers (MVPDS) and TV manufacturers, as well as a server-to-server video header bidding solution for web & app publishers.

Question 3

What features does Publica's platform offer?

Accepted Answer

Publica's platform offers features such as unified auction, ad stitching, campaign management, audience management, unified reporting, ad podding, and inventory split.

Question 4

What is Publica's approach to CTV advertising?

Accepted Answer

Publica stands at the forefront of the streaming economy, delivering true TV-like experiences to streaming audiences. They connect SSPs to unique CTV inventory and increase publisher yields through their open, transparent, and demand-agnostic approach.

Question 5

What are some of the key capabilities of Publica's platform?

Accepted Answer

Publica's platform offers OTT header bidding, audience targeting with first and third-party data segmentation, campaign management, server-side ad insertion, dynamic ad insertion, and advanced analytics with a single access to all of your CTV data.

Publica

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About Publica

Frequently Asked Questions about Publica

What is Publica's mission?

What services does Publica offer?

What features does Publica's platform offer?

What is Publica's approach to CTV advertising?

What are some of the key capabilities of Publica's platform?

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