Question 1

What does basic/dept® do?

Accepted Answer

basic/dept® is a global branding and digital design agency that builds products, services, and ecommerce experiences for clients like Google, Airbnb, Patagonia, Apple, and Beats by Dre.

Question 2

What kind of work has basic/dept® done?

Accepted Answer

basic/dept® has worked on a variety of projects, including an ecommerce experience for Patagonia driven by their brand mission, helping Wilson (a century-old sports brand) find its place in culture, and creating an ecommerce experience to help Google bring its hardware to people across the globe.

Question 3

What other initiatives and projects does basic/dept® have?

Accepted Answer

basic/dept® has several internal projects and initiatives, including a weekly-ish playlist called b/d® jams curated by employees, a thought-leadership platform called Applied® where they share perspectives on strategy, design, and technology, and a communal initiative called Crafted® to celebrate diversity and creativity.

Question 4

Where is basic/dept® located?

Accepted Answer

basic/dept® has its new headquarters, which they call their "new HQ," and they have put together a site experience providing an in-depth look into the two-year process of imagining, designing, and developing their new office space.

BASIC

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