Local Businesses With Marketing Gaps
Who is missing a pixel, a claimed Google profile, reviews or a decent website - by category and state, from data Coldlytics already reads off each business's website and Google listing.
- No Facebook pixel →
309,272 businesses
No pixel means no retargeting and no conversion tracking: a clean opening for paid-social and ads-management offers.
- HVAC companies without a Facebook pixel 15,457
- Dentist companies without a Facebook pixel 13,963
- Home Remodeling companies without a Facebook pixel 13,928
- Landscaping companies without a Facebook pixel 13,400
- General Contractor companies without a Facebook pixel 13,221
- Plumbing companies without a Facebook pixel 10,987
- No Google Ads tag →
292,650 businesses
Without a conversion tag the business either isn't running Google Ads or can't measure it. Either way, a PPC conversation.
- HVAC companies without a Google Ads tag 14,124
- Dentist companies without a Google Ads tag 12,907
- Home Remodeling companies without a Google Ads tag 12,818
- Landscaping companies without a Google Ads tag 12,557
- General Contractor companies without a Google Ads tag 12,522
- Plumbing companies without a Google Ads tag 9,927
- Unclaimed Google Business Profile →
2,623 businesses
An unclaimed listing can't post, reply to reviews or fix its hours. The simplest local-SEO win there is.
- Places of Worship companies with an unclaimed Google Business Profile 472
- Nonprofit Organization companies with an unclaimed Google Business Profile 104
- Real Estate Agency companies with an unclaimed Google Business Profile 74
- HVAC companies with an unclaimed Google Business Profile 71
- General Contractor companies with an unclaimed Google Business Profile 65
- Dance School companies with an unclaimed Google Business Profile 62
- Fewer than 10 Google reviews →
102,450 businesses
Thin review profiles lose the map pack to competitors. Review-generation and reputation services start here.
- General Contractor companies with fewer than 10 Google reviews 6,623
- Home Remodeling companies with fewer than 10 Google reviews 5,221
- Landscaping companies with fewer than 10 Google reviews 3,649
- Real Estate Agency companies with fewer than 10 Google reviews 3,414
- HVAC companies with fewer than 10 Google reviews 3,383
- Law Firm companies with fewer than 10 Google reviews 3,189
- Low website grade →
23,690 businesses
Dated design, weak calls to action or missing basics: these sites are the natural pitch for a redesign.
- General Contractor companies with a low website grade 644
- Home Remodeling companies with a low website grade 599
- HVAC companies with a low website grade 592
- Landscaping companies with a low website grade 588
- Places of Worship companies with a low website grade 513
- Plumbing companies with a low website grade 510