Question 1

What is Zappi?

Accepted Answer

Zappi is a consumer insights platform that helps brands win by combining the power of consumer data and AI to deliver connected insights. It enables brands to create successful products, develop better ads, and build winning brands.

Question 2

How does Zappi help with product development?

Accepted Answer

Zappi's innovation system allows for continuous, iterative product development with a modern, AI-powered system that keeps consumers in the loop at every step. It taps into real-time, continuous consumer feedback to test, analyze, optimize, and create products with consumers in the loop, aligning product development with evolving consumer needs.

Question 3

How does Zappi help with advertising?

Accepted Answer

Zappi's agile research system is proven to develop more effective advertising. It provides a connected suite of solutions, validated to in-market outcomes, to help brands nurture ideas and stay on track from ideas through storylines and on to final ads.

Question 4

How does Zappi keep the consumer in the loop?

Accepted Answer

Zappi provides a continuous feedback loop, accelerated by AI, to keep the voice of the consumer at the center of the entire development cycle. This allows brands to move faster and stay connected to the consumer, unlike traditional research models that leave teams playing catch-up.

Question 5

What makes Zappi's consumer insights platform unique?

Accepted Answer

Zappi seamlessly integrates innovation, advertising, and brand insights into one powerful platform. It's fast, impactful, and keeps the voice of the consumer at the center of it all, helping brands gain market share.

Zappi

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What is Zappi?

How does Zappi help with product development?

How does Zappi help with advertising?

How does Zappi keep the consumer in the loop?

What makes Zappi's consumer insights platform unique?

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