What is the company's approach to permanent makeup?

So Natural Institute takes a conservative approach to permanent makeup, with a sincere desire to enhance their clients' natural good looks. They strive to make the experience relaxing, informative, and ultimately fulfilling for their clients.

Are the technicians at So Natural Institute recommended by area physicians?

Yes, both Cheri and Angela Durbin are highly recommended by many area physicians for their expertise and dedication to providing exceptional client satisfaction.

Does So Natural Institute offer any special financing or payment options?

Yes, So Natural Institute offers payment plans to their clients, making their services more accessible and affordable.

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Voyager DBDeep data on millions of local businesses, with verified decision-makers to reveal.Contact ResearchHand-built prospect lists from human researchers, delivered in 24 hours.People SearchFind owners and decision-makers by job title, seniority and department.Chrome ExtensionColdlytics in your browser - prospect any business as you browse the web.IntegrationsInstantly, Smartlead, lemlist, Clay, HighLevel, plus Claude and ChatGPT over MCP.

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So Natural Permanent Cosmetics

$300.0K revenue • 5 employees • 664 N New Ballas Rd, Creve Coeur, MO, 63141, United States

Last Updated Mar 7, 2025

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Company Overview

Company Name

So Natural Permanent Cosmetics

Address

664 N New Ballas Rd, Creve Coeur, MO, 63141, United States

Website

sonaturalinstitute.com

Phone

(314) 786-5434

Approx. Annual Revenue

$0.3M

Employees

Established

1994

Google Reviews

4.9 (264 reviews)

About So Natural Permanent Cosmetics

So Natural Institute of Permanent Cosmetics has been enhancing natural appearances with permanent makeup for over 30 years. The company offers the services of excellent professional technicians supported by an exceptional staff, striving to make clients' experiences relaxing, informative, and fulfilling. The institute is led by certified permanent cosmetic technician Cheri Durbin and her daughter Angela Durbin, who have a combined 60 years of experience in the field.

Recent changes

What changed on the So Natural Permanent Cosmetics website and Google listing, as detected by Coldlytics on each visit.

Oct 12, 2026
Estimated headcount moved from 6-10 to 2-5 employees

Coldlytics tracks changes like these across millions of businesses, so you can reach companies the moment they add a pixel, start hiring, or switch software.

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Frequently Asked Questions about So Natural Permanent Cosmetics

Technologies Used

Social Profiles

Key Decision Makers

Cheri Durbin Owner

Angela Durbin Owner