What is the focus of Rutabaga's business?

Rutabaga is a specialty paddlesports store that focuses on selling canoes, kayaks, and stand-up paddleboards (SUPs), as well as related accessories like roof racks, trailers, and outdoor clothing.

What other services does Rutabaga offer?

In addition to selling paddlesports equipment and gear, Rutabaga also offers classes, trips, and rentals for their customers. They also host events like the Canoecopia outdoor expo.

What brands does Rutabaga carry?

Rutabaga is a top dealer for a variety of premium outdoor clothing and equipment brands, including those for canoes, kayaks, SUPs, roof racks, and trailers.

Voyager DB

Search millions of small businesses and reveal verified decision-makers.

Contact Research

Hand-built prospect lists from human researchers, delivered in 24 hours.

Chrome Extension

Coldlytics in your browser - prospect any business as you browse the web.

Rutabaga Paddlesports

$3.8M revenue • 25 employees • 2620 Rimrock Rd, Fitchburg, WI, 53713, United States

Last Updated Oct 30, 2025

Own this business? Claim & update this listing →

Company Overview

Company Name

Rutabaga Paddlesports

Address

2620 Rimrock Rd, Fitchburg, WI, 53713, United States

Website

rutabagashop.com

Phone

(608) 223-9300

Approx. Annual Revenue

$3.8M

Employees

Established

2019

Google Reviews

4.9 (1,065 reviews)

Locations

About Rutabaga Paddlesports

Rutabaga Paddlesports is a family-owned specialty store located in Madison, Wisconsin that has been serving the Midwest for 48 years. They offer a wide range of canoes, kayaks, stand-up paddleboards, and related outdoor gear, as well as roof rack systems, trailers, and premium outdoor clothing brands.