Question 1

What is Ruler Analytics?

Accepted Answer

Ruler Analytics is a marketing measurement platform that offers multi-touch attribution, impression attribution, and marketing mix modeling. It helps companies track customer journeys and match closed revenue to the source, enabling data-driven decision making.

Question 2

What features does Ruler Analytics offer?

Accepted Answer

Ruler Analytics offers a range of features, including lead tracking, live chat tracking, form tracking, call tracking, BI and reporting integration, marketing mix modeling, and predictive analytics. These features help companies automatically tie revenue back to their campaigns and channels, enabling them to spend less time juggling reports and more time optimizing their outputs and budget.

Question 3

Who can benefit from Ruler Analytics?

Accepted Answer

Ruler Analytics can benefit a range of sectors, including agencies, ecommerce, financial services, lead generation, automotive, professional services, legal, travel, and SaaS. It is particularly useful for CMOs, directors, heads of marketing, marketers, and marketing managers who want to make data-driven decisions to impact growth.

Question 4

What is closed-loop marketing attribution?

Accepted Answer

Closed-loop marketing attribution is the process of automatically tying revenue back to marketing campaigns and channels. Ruler Analytics helps companies close the loop between marketing and revenue by integrating their website, CRM, and marketing apps to view the data they need, where they need it most.

Question 5

How can I learn more about Ruler Analytics?

Accepted Answer

You can learn more about Ruler Analytics by visiting their website, reading their blog, case studies, and featured ebooks, or by contacting their sales team to schedule a demo. They also offer an attribution academy to help users learn more about marketing attribution and data-driven decision making.

Ruler Analytics

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About Ruler Analytics

Frequently Asked Questions about Ruler Analytics

What is Ruler Analytics?

What features does Ruler Analytics offer?

Who can benefit from Ruler Analytics?

What is closed-loop marketing attribution?

How can I learn more about Ruler Analytics?

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