Question 1

What is the company's focus?

Accepted Answer

Potter Ruiz is an independent, cross-cultural creative services agency that helps brands connect with diverse audiences. They understand that identity is a transformative experience, not just a profile or demographic, and they strive to craft insightful, bold creative that speaks to the evolving needs of consumers.

Question 2

How does the company approach multicultural brand messaging?

Accepted Answer

The company recognizes that the use of AI in translating marketing programs to multicultural audiences can often lead to a significant disconnect. They believe that effectively reaching diverse consumers requires a deep understanding of their unique purchasing patterns and mindsets, which are constantly changing.

Question 3

What is the company's perspective on consumer identity?

Accepted Answer

Potter Ruiz believes that "a consumer is not a category" and that the consumer is, in fact, a human being with an appetite for new experiences. They strive to craft insights-driven, bold creative that resonates with the transformative nature of identity.

Question 4

What are some of the company's notable clients?

Accepted Answer

Some of Potter Ruiz's notable clients include MassMutual, Samuel Adams, Ingrid, McCafé, Babies R Us, and Subway.

Question 5

How can I contact the company?

Accepted Answer

You can reach Potter Ruiz by phone at

Potter Ruiz Advertising

Company Overview

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About Potter Ruiz Advertising

Frequently Asked Questions about Potter Ruiz Advertising

What is the company's focus?

How does the company approach multicultural brand messaging?

What is the company's perspective on consumer identity?

What are some of the company's notable clients?

How can I contact the company?

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