Question 1

What is the company's mission?

Accepted Answer

The company's mission is to create positive change in underrepresented communities using the bike, focusing on promoting education, access, and opportunities that increase diversity and inclusion in cycling.

Question 2

What are the company's four pillars?

Accepted Answer

The company's four pillars are education, access, opportunities, and creating sustainable paths for cycling as a lifelong passion. These pillars feed into each other to provide comprehensive solutions that address the barriers faced by underrepresented communities in cycling.

Question 3

How does the company address issues of safety and belonging in cycling?

Accepted Answer

The company recognizes that everyone deserves to feel safe and belong in cycling, whether it's physical safety or psychological safety. They invest in programs that build belongingness in cycling by creating inclusive cycling spaces regardless of gender or ethnicity, and they address barriers to outdoor experiences that may be due to mobility, financial, or educational factors.

Question 4

What is the company's approach to addressing the lack of diverse representation in cycling?

Accepted Answer

The company believes that to sustainably grow the cycling industry, it must first build authentic foundations of diversity from within, rather than employing superficial or exploitative solutions. They aim to start in North America and expand globally, as this is a global problem.

Question 5

How does the company's solution differ from typical solutions?

Accepted Answer

Typical solutions tend to focus on donating bikes or gear, but neglect the next step in the cyclist's journey, such as coaching, education, or access. The company, on the other hand, invests in areas that create sustainable paths for cycling as a lifelong passion, addressing the full journey of a cyclist.

Grow Cycling Foundation

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About Grow Cycling Foundation

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Frequently Asked Questions about Grow Cycling Foundation

What is the company's mission?

What are the company's four pillars?

How does the company address issues of safety and belonging in cycling?

What is the company's approach to addressing the lack of diverse representation in cycling?

How does the company's solution differ from typical solutions?

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