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What is the company's focus on beauty?

The company's website states that "Beauty should be good for you," indicating that they are focused on providing beauty products that are both effective and good for the customer's health and well-being.

Counter

$240.0M revenue • 2,103 employees • 2901 Ocean Park Blvd, Ste 102, Santa Monica, CA, 90405, United States

Last Updated May 20, 2026

Company Overview

Company Name

Counter

Address

2901 Ocean Park Blvd, Ste 102, Santa Monica, CA, 90405, United States

Website

beautycounter.com

Phone

(323) 932-8900

Approx. Annual Revenue

$240.0M

Employees

2,103

Established

2001

About Counter

The company provides beauty products that are focused on being good for the customer. The company is currently in a transitional period, with the previous company (Counter Brands) having closed, and the new company not yet launched. However, the company is planning a "great in-between sale" on November 1st, where customers will be able to purchase their favorite products. More details about the new company's launch are expected soon.

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Frequently Asked Questions about Counter

Technologies Used

Social Profiles

Key Decision Makers

Brianna Mobrem President

Andrew Jackson Director

Gregg Renfrew Founder and CEO

Don Florence Chief Design Officer